We believe the coexistence of wild and farmed seafood is a vital part of building a sustainable future for the seafood industry. One side cannot do it alone - we need both.

In this essay we will…

Before we set out on any venture, be it for a 'boots-on-the-ground' storytelling expedition or a video call to connect with a new client, we chart our course according to our values. Learn more about what guides our direction, actions, and approach to elevating the seafood industry.

“No, this fish was not caught today.”

But how to do you say to a customer without giving them the ick?

In Part 4 of our Seafood Supply Chain Communications series, we're tackling the high key critical role that front-line staff play and how it can make or break the customer experience.

Who is your website for? What do they know (and not know)? What do you want them to do next? And have you made it as easy and as pleasurable a ride as possible?

If you're not asking yourself these questions, you might want to revisit your website strategy

We’re cracking open the often misunderstood processing and transportation sectors with actionable strategies to help translate a complex road to conscious consumers.

In our high stimulation social media-verse, the single-photo posts are simply not going to garner the attention they once did. It’s Reels, Carousels, or leave, man 👋🏻

Without a strong website to guide your audience into a deeper brand experience, you’re just going to end up with a lot of dedicated social media window shoppers.

Misinformation is arguably our greatest foe in the seafood saga, and fishing and aquaculture companies must proactively communicate their role in the supply chain effectively to combat it and provide consumers with the clear, factual information they seek.

In today’s TMI world, when a brand isn’t telling their story it makes potential consumers wonder, “What AREN'T they telling us?”🤔

Enhancing transparency in the seafood supply chain is vital for building trust with our consumers. In this series, we’re giving an overview on how to meet consumers where they are, break down the complexity, and deliver clear communication that helps foster a base of informed, confident consumers.