What exactly do we mean by ‘Visual Asset Production’? We’ve broken down the key elements that make up a top-tier visual library, along with practical ideas and inspo on how you can apply them to enhance your seafood story .

Throwing down tracks in front of an oncoming train may your thing, but it’s not ours. Here’s why you need to invest in your brand’s visual assets first if you want to play the social media game.

You may know the whole story behind the seafood you provide, but do your consumers? Here's why showing, not just telling, through high-quality imagery and visual storytelling is crucial to getting the people behind your products, and how we can help you do it.

Consumer facing accounts exist to help you sell your product, not to air your grievances and negativity about the industry. In our article for National Fisherman, we unpacked the Do's and massive DO NOT's of seafood social media communications.

Still feeling a little overwhelmed when it comes to navigating influencer marketing and strategic relationships? No worries, we’ve broken the how-to-get-it-done down for you to help you ride the social tide.

'Friends' with Benefits? Don't mind if we do. Especially when the 'friends' are our social media besties and the benefits are a piece of the $22 billion influencer marketing industry pie!

Who doesn’t want an All-Star on your team? In the world of brand visibility, influencers can be the MVP to your social media marketing strategy IF you’re already bringing your A-Game. If you’re thinking about working with social media influencers, we’ve put together this checklist to help you determine if you're ready to step onto the field or need a solid round of training before heading into the playoffs.

Influencers just wanna have fun, and it's paying off for their brand partners in a big way. Sprout Social, Inc. just released their 2024 Influencer Marketing Report and the message is loud and clear - overstimulated consumers are ready to ride a refreshing wave of authentic creativity and entertaining content, and relatable influencers are the ones they want to hear from.

Gen Z has exactly zero time for your BS - and that's a good thing. Here's our take on one of the best ways to creatively connect with this up-and-coming generation of conscious, and critical, consumers.

Emily De Sousa has cracked the influencer code, but it hasn't been all free fish sticks and hot destination snaps. Take a trip behind-the-scenes to learn what it takes to build authority, and how she's helping seafood brands and businesses do the same