If your voice could belong to any other brand, it’s not doing its job. We’re breaking down how we help seafood companies uncover their real voice — the InnaSea way. Less fluff. More backbone. With strategy-first frameworks you can use everywhere that matters.

For the seafood industry players who are done guessing and are ready to develop a brand that pulls its weight—here’s the breakdown on exactly how we’ll help you build it.

If your seafood brand is still operating without a real marketing strategy—it’s costing you.

Enter the InnaSea Marketing Roadmap. Strategy. Voice. Visuals. Distribution. Results. And a few more strategic stops along the way🗺️

If you want your brand to last, this is where you start📍

Seafood already checks all the boxes in the health category, but if we want it to land with today’s wellness consumer, it needs to do more than just list the benefits.

Keeping the good stories to ourselves? Rude.

In a world that rewards visibility, staying humble can mean staying invisible. And the seafood industry can't afford to be invisible.

David Attenborough’s feature-length documentary, Ocean, is reshaping how the public sees fishing. The seafood industry needs to step up or risk losing social license to operate, all because we couldn’t find our own voice.

The future of food is being reimagined at events like the Menus of Change conference… only, it seems to be being reimagined without us.

We dig into why seafood continues to be overlooked in major food systems conversations, and what we can do to change that.

Does that look like a trawler to you? No? Interesting…
We unpack why seafood keeps getting misrepresented, and how a lack of consistent, accurate visual storytelling from within the industry is leaving the door wide open for confusion.

If we want seafood on the menus of tomorrow, we’ve got to show up for the conversations happening today. As founders working at the intersection of storytelling, strategy, and seafood, we don’t take it lightly when we get to sit in rooms where the future of food is being shaped. We showed up for Menus of Change at The Culinary Institute of America, where we had the pleasure of learning from some of the most thoughtful minds in foodservice, nutrition, and sustainability. The future of food is joyful, values-driven, and collaborative. And seafood absolutely has a place in that future—if we’re willing to listen, learn, and lead.

Fisherman-core is calling. Are we really going to leave it on read?

Summer 2025 has everyone decked out in the fisherman-core aesthetic. Handing them a crab roll to complete the look is the logical next step. So why isn’t the seafood industry showing up to seize the moment?