If caviar can cosplay as ketchup at Coachella , seafood can definitely pull off a main character moment.

What started as a rebellion is now the social marketing Olympics—so why isn’t seafood playing to win? Learn how seafood can thrive on the event activation scene—without losing its soul.

“Seafood counters are failing us.”

But are they? Or is the seafood industry failing them?

Retail seafood cases are one of the most direct touchpoints between industry and consumer, yet they’re often underwhelming, unbranded, and unsupported.

If we want seafood to compete at retail, we need to make it stand out.

The next generation aren’t just tomorrow’s consumers. They’re tomorrow’s chefs, scientists, fishers, farmers, and decision-makers. And if we want seafood to be a part of their lives, we’ve got to make it familiar, fun, and easy to love right now.

What happens when someone actually clicks that link in your bio?

We just overhauled our own site to walk the walk and show seafood brands what we mean when we say own your story (and your assets).

If you want your seafood business to connect with partners, buyers, and allies at industry events and beyond, you’re going to need a plan that goes further than the trade show floor.  We’re breaking down what a solid B2B marketing strategy looks like, the throughline that ties it all together, and what to consider when building yours.

How viral moments and intentional design can turn your B2B presence at industry trade events into something unforgettable, and make seafood fun for your own people in the process.

Collaboration isn’t a trend, it’s becoming our default. Could this be seafood's redemption arc?

Booths that brought the noise, swag slays, and big shifts in how the industry thinks about marketing, storytelling, and collaboration - Seafood Expo North America 2025, you did not disappoint. And, of course, we took notes.

Inside the trade show halls of Seafood Expo North America 2025, things got real in a way we didn't see coming. Competitors shaking hands, ideas swapping faster than swag, and the seafood industry proving that in uncertain times, we’re stronger together.

What happens when quiet admiration on social media goes BOOM?

This is our origin story. The big why, the fire that fuels us, and how we’re using it to create a richer space for the seafood industry to thrive.