Does that look like a trawler to you? No? Interesting…
We unpack why seafood keeps getting misrepresented, and how a lack of consistent, accurate visual storytelling from within the industry is leaving the door wide open for confusion.

If we want seafood on the menus of tomorrow, we’ve got to show up for the conversations happening today. As founders working at the intersection of storytelling, strategy, and seafood, we don’t take it lightly when we get to sit in rooms where the future of food is being shaped. We showed up for Menus of Change at The Culinary Institute of America, where we had the pleasure of learning from some of the most thoughtful minds in foodservice, nutrition, and sustainability. The future of food is joyful, values-driven, and collaborative. And seafood absolutely has a place in that future—if we’re willing to listen, learn, and lead.

Fisherman-core is calling. Are we really going to leave it on read?

Summer 2025 has everyone decked out in the fisherman-core aesthetic. Handing them a crab roll to complete the look is the logical next step. So why isn’t the seafood industry showing up to seize the moment?

Well, well, well… look who's getting along!
We hung out with both wild and farmed shrimp producers at Seafood Expo Global and got to hear how they’re working together for just one mission: elevate shrimp, in all its forms, for the good of the whole industry and the consumer.

Sir David Attenborough, the celebrated documentarian, has a respectable history of empowering curiosity and presenting awe-inspiring natural wonder through his cinematic lens based on well presented facts.

However, based on the previews we’ve seen of his new film, Ocean, the lens appears to be turned to the darkest representation of commercial fishing. And if you're in the seafood industry, you should already be bracing yourself.

Here’s our take on what the seafood industry should be doing right now, and how to show up with clarity, confidence, and united coordination this time around.

Seafood processing isn't usually synonymous with sexy marketing. In a space known for utility, here’s who stood out at Seafood Expo Global by bringing thoughtful, unexpected beauty to their booths.

Seafood that stops you mid-scroll? Good. But at Seafood Expo Global, it also needs to stop you mid-stride. Here’s who pulled us in on day two and why it worked.

We arrived Seafood Expo Global with our sights set on bold design, clear storytelling, and brands that make you feel something. And this show delivered. Here’s who made seafood fun on Day One.

In a world where language, culture, and consumer habits are constantly shifting, the brands and businesses that lead are the ones who communicate bravely.

Here’s what we’re predicting (and hoping) to see at the show

We love to talk about brand investment, but what does that actually mean for seafood businesses?