Well, well, well… look who's getting along!
We hung out with both wild and farmed shrimp producers at Seafood Expo Global and got to hear how they’re working together for just one mission: elevate shrimp, in all its forms, for the good of the whole industry and the consumer.

Sir David Attenborough, the celebrated documentarian, has a respectable history of empowering curiosity and presenting awe-inspiring natural wonder through his cinematic lens based on well presented facts.

However, based on the previews we’ve seen of his new film, Ocean, the lens appears to be turned to the darkest representation of commercial fishing. And if you're in the seafood industry, you should already be bracing yourself.

Here’s our take on what the seafood industry should be doing right now, and how to show up with clarity, confidence, and united coordination this time around.

Seafood processing isn't usually synonymous with sexy marketing. In a space known for utility, here’s who stood out at Seafood Expo Global by bringing thoughtful, unexpected beauty to their booths.

Seafood that stops you mid-scroll? Good. But at Seafood Expo Global, it also needs to stop you mid-stride. Here’s who pulled us in on day two and why it worked.

We arrived Seafood Expo Global with our sights set on bold design, clear storytelling, and brands that make you feel something. And this show delivered. Here’s who made seafood fun on Day One.

In a world where language, culture, and consumer habits are constantly shifting, the brands and businesses that lead are the ones who communicate bravely.

Here’s what we’re predicting (and hoping) to see at the show

We love to talk about brand investment, but what does that actually mean for seafood businesses?

If caviar can cosplay as ketchup at Coachella , seafood can definitely pull off a main character moment.

What started as a rebellion is now the social marketing Olympics—so why isn’t seafood playing to win? Learn how seafood can thrive on the event activation scene—without losing its soul.

“Seafood counters are failing us.”

But are they? Or is the seafood industry failing them?

Retail seafood cases are one of the most direct touchpoints between industry and consumer, yet they’re often underwhelming, unbranded, and unsupported.

If we want seafood to compete at retail, we need to make it stand out.

The next generation aren’t just tomorrow’s consumers. They’re tomorrow’s chefs, scientists, fishers, farmers, and decision-makers. And if we want seafood to be a part of their lives, we’ve got to make it familiar, fun, and easy to love right now.