Who is your website for? What do they know (and not know)? What do you want them to do next? And have you made it as easy and as pleasurable a ride as possible?

If you're not asking yourself these questions, you might want to revisit your website strategy

We’re cracking open the often misunderstood processing and transportation sectors with actionable strategies to help translate a complex road to conscious consumers.

In our high stimulation social media-verse, the single-photo posts are simply not going to garner the attention they once did. It’s Reels, Carousels, or leave, man 👋🏻

Without a strong website to guide your audience into a deeper brand experience, you’re just going to end up with a lot of dedicated social media window shoppers.

Misinformation is arguably our greatest foe in the seafood saga, and fishing and aquaculture companies must proactively communicate their role in the supply chain effectively to combat it and provide consumers with the clear, factual information they seek.

In today’s TMI world, when a brand isn’t telling their story it makes potential consumers wonder, “What AREN'T they telling us?”🤔

Enhancing transparency in the seafood supply chain is vital for building trust with our consumers. In this series, we’re giving an overview on how to meet consumers where they are, break down the complexity, and deliver clear communication that helps foster a base of informed, confident consumers.

What exactly do we mean by ‘Visual Asset Production’? We’ve broken down the key elements that make up a top-tier visual library, along with practical ideas and inspo on how you can apply them to enhance your seafood story .

Throwing down tracks in front of an oncoming train may your thing, but it’s not ours. Here’s why you need to invest in your brand’s visual assets first if you want to play the social media game.

You may know the whole story behind the seafood you provide, but do your consumers? Here's why showing, not just telling, through high-quality imagery and visual storytelling is crucial to getting the people behind your products, and how we can help you do it.